About Us

Stuart Allan GDBA

Stuart Allan

Stuart has a strong marketing and communications background. After completing his postgraduate study at Victoria University, he launched a business and marketing consultancy in Wellington. Eight years later he relocated to Nelson and was contracted to complete the business and marketing plans plus re-brand an independent optometry group. The project resulted in Stuart becoming General Manager for the group, which expanded from three to eight practices during Stuart’s term.

Stuart launched OpticsNZ in 2009 to enable him to return to consulting and focus on the areas he has a passion for – strategic planning, recruitment/HR, practice brokering, marketing, communications and business development.

Stuart also calls upon the knowledge and experience of  Derek Sherwood and Elaine Silk when appropriate.

Director – Stuart Allan GDBA

Consulting Dispensing Optician – Elaine Silk FBDO

Consulting Ophthalmologist – Dr Derek Sherwood MB ChB, FRCS

OpticsNZ