Stuart Allan GDBA
Stuart has a strong marketing and communications background. After completing his postgraduate study at Victoria University, he launched a business and marketing consultancy in Wellington. Eight years later he relocated to Nelson and was contracted to complete the business and marketing plans plus re-brand an independent optometry group. The project resulted in Stuart becoming General Manager for the group, which expanded from three to eight practices during Stuart’s term.
Stuart launched OpticsNZ in 2009 to enable him to return to consulting and focus on the areas he has a passion for – strategic planning, recruitment/HR, practice brokering, marketing, communications and business development.
Extracts from a recent media interview with Stuart;
“OpticsNZ offers a fresh, direct and accountable approach – we tell it as we see it. Our primary goal is to add value. I have been consulting long enough to know that it’s all about achieving agreed outcomes and the desired result”.
“The NZ optics industry is facing many pressures, during a recession we have seen the arrival of international competitors, – its an all new marketplace; we are here to support business owners that want to keep moving ahead”.
I am also very fortunate to be able to call upon the knowledge and experience of Elaine, Mick and Derek when appropriate.
Director – Stuart Allan GDBA
Consulting Dispensing Optician – Elaine Silk FBDO
Consulting Optometrist – Mick Toll BSc (Hons) FBDO MCOPTOM
Consulting Ophthalmologist – Dr Derek Sherwood MB ChB, FRCS
