Optimum Performance

is a Practice Health Check program developed by OpticsNZ 

Today business owners have to deal with more complexity than ever before.  Many business are being forced to make tough strategic decisions that will have a profound impact on their company’s future success. With this in mind we developed Optimum Performance – a set cost engagement to provide a wide ranging review of your business


Why you should use OpticsNZ to review your business;

  • We know the optics industry intimately
  • We understand the connection between strategy, action and culture
  • We seek to make all team members responsible and accountable to the needs of the business
  • We recognise the disconnect between leaders and employees

How the Programme Works

Stage One – Analysis of the practice data through a comprehensive questionnaire
Stage Two – Practice Visit
Stage Three – Customised action plan, report and recommendations


Your Practice Checklist will include:

  • External factors surrounding your practice
  • External appearance of your practice
  • First impressions exterior, reception and retail area
  • Merchandising of frames, lenses & contact lenses
  • Range of products and services that you provide
  • Overview of your team
  • Review your procedures, processes and systems
  • Consulting room and handovers
  • Dispensing function
  • Patient Journey
  • Productivity
  • Survey patients and interview staff
  • Review your financial accounts (if requested)
  • Key Performance Indicators
  • Average sales and units sold by category
  • Pricing structure, eye care and eye wear
  • Supply chain analysis with a review of existing margins
  • Business development opportunities and how to realise them
  • Brand and strategic positioning analysis
  • Assess competitive threats
  • Review of your brand and what it represents
  • Marketing audit to review the effectiveness of any existing promotions
  • Recall system review

We’ll also share how we think the optics industry will unfold and where we see your opportunities


The Optimum program costs $3,600 + GST (plus travel and accommodation)What You Will Gain

  • Increased sales
  • Reduced costs
  • Increased profits
  • Improved processes & systems
  • Increased levels of employee engagement and motivation
  • Higher levels of patient satisfaction
  • An increase in the EBIT value of the practice

Performance Guarantee

If we cannot identify ways to recover our fee within 12 months of engagement, we will refund the difference.


One of the first steps upon commencing an assignment is the formal signing of an NDA (non disclosure agreement) which we take seriously, our reputation relies upon it.


Terms of Trade
Our quoted fee is based on an individual practice engagement – we are happy to negotiate on multi-practice engagements
Fees are invoiced 50% in advance and the remainder on completion of our report
The Report will be submitted within ten days of the practice visit
Travel costs will be invoiced at the completion of the report and are not included in our performance guarantee


Additional Services
OpticsNZ also offers:

  • Monthly reporting, together with you and your team we can set some goals and KPI targets, and then we’ll monitor the progress, keeping you and your team well informed on a monthly basis.  Provide rewards where appropriate and take action for non performance.
  • Strategic Planning (business and marketing plans) OpticsNZ can assist you with creating a business plan or auditing your existing plan. You may only require a marketing plan or a strategy for a specific area (staff training, IT streamlining) and we can tailor a package to suit
  • People and performance Management; with 14 years Human Resources experience people and performance management is a passion. We are happy to assist with any employment related concerns


We guarantee our involvement will pay for itself within 12 months, or we will refund our fee

Please email or call Stuart Allan directly on (03) 5466-996 or (027) 436-9091 for more information.


OpticsNZ – igniting performance within individuals, teams and businesses